While PIC is proud to finally gain FDA approval, the company has no plans to begin the commercialization process in the U.S. until other key countries are on board.

Eighty-seven percent of consumers, who are the primary or shared shopper for their household, and currently purchase pork, or are open to buying pork products, say they will more than likely purchase pork harvested from the PRRS-resistant pig (PRP). In fact, 91% of Gen X respondents and 90% of female respondents say they are likely to buy the product, especially after they understood that the pork on their plates remains unchanged, both from a safety and taste standpoint.

These findings hail from a recent survey Pig Improvement Company (PIC) conducted with Circana on the consumer acceptance of the PRP. The survey surveyed 1,000 representative shoppers across the U.S., ages 18 to 70, and covered many different consumer segments, representing gender, generation and race, as well as heavy versus light pork consumers, and healthy versus mainstream consumers. Four messages, based on the findings of peer-reviewed research on the benefits of removing PRRS, were shared with the respondents about pork products from the PRP: fewer antibiotics, improved sustainability, safety and no impact to taste…